Spring/Summer 2020 collection works freely for a shift to new dynamic proportions
in light and motion. It focuses on the now of the future, on experiences and new knowledge.
YELL-OH! presents its first collection under its new identity while keeping its conspicuous different fashion character.
The FUTURE NOW collection color range consists of 4 harmonies: The aquatics (aqua, bluestone, mint), the airy (nude, sand, twilight blue), the trues (red, black, anthracite) and the incredibles (fuxia, neptune blue, wheat yellow – offbeat colors masquerading as classics!). White is a powerful enhancer, revealing light, intensity and quality.
The collection invites kids to disrupt, to distance themselves from repetitions and to exaggerate in order to create a new now.
The collection consists of 3 age groups: Newborn (0-18 months), Baby(0-4 years) and Kid (4-14 years).